The Nike Roshe Run has a bad reputation in 2019. It’s become the footwear signifier for the uncool, the uninitiated into the world of sneaker hype, a stain found during deep dives into the Instagram accounts of those who wouldn’t want you to know they’ve owned a pair. But this wasn’t always the case for the Roshe: It led the minimalist movement in the footwear industry
Nike Air Huarache Damen and was a stepping stone for a lot of people who today fancy themselves “sneakerheads.”
Designed by Dylan Raasch more as a personal project than a company-driven initiative, the original Nike Roshe Run released in 2012 with a one-piece outsole, a two-piece upper with minimal lacing, and a streamlined look. Inspired by Zen ideology—the original “Iguana” colorway took cues from moss found in Buddhist temple gardens—the intensely simple design offered a fresh aesthetic in the
Nike Air Huarache Run Ultra burgeoning world of lifestyle sneakers. But then came the real kicker: The Roshe Run’s ticket price read just $70.
“It’s been a while,” says Joe Staley, owner of Kentucky sneaker boutique Oneness, thinking back to those days. “But I feel like I remember the first thing noticeable was the price. And the shape. It was something new, and we felt at the time that a lower-priced model may be a solid buy, and the shape felt right. None of us knew what it would end up being.” The Roshe had a run
Nike Roshe Run Damen all its own, taking over lifestyle sneaker design in a way generally reserved for the latest Jordan release.
The shoe came out with no marketing campaign, no flashy unboxing events from celebrities, and in a day and age—yes, we’re calling 2012 a day and age—when the boutiques and just a few influencers held the most sway. The shoe was able to stay a cornerstone of sneakers until 2014, simply because it was cheap, easy to purchase, even easier to wear, and co-signed by the right people. Many swore
Nike Roshe Run Damen Schwarz by their Roshes, partly because the shops and websites they trusted told them they were cool. And they were.
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Topic: The Rise and Fall of the Nike Roshe Run (Read 1338 times)